Adrienne Lofton: Senior Vice President, Global Brand Management, Under Armour

When Adrienne Lofton (B.B.A. ’99) was on the women’s volleyball team at Howard, she understood how athletic wear could improve her game. 

“It spoke to me as an athlete in a way that gave me confidence to get out and be my best self,” she said.

Today, Lofton is sharing that message with a new generation of athletes as a senior vice president of global brand management for Baltimore, Maryland-based performance apparel company Under Armour. In her role, she helps to shape how Under Armour is perceived around the world. 

“We think about our consumer and deliver products, services and stories that help drive our brand forward and really become an integral part of our athletes’ lives,” she said. 

Howard students are benefiting from Under Armour’s leadership in providing performance benefits to college athletes on all playing fields. In May, Howard and Under Armour announced that Under Armour would design apparel for 19 of Howard’s men’s and women’s varsity athletic teams. 

The partnership brings together two organizations that have played a meaningful role in Lofton’s success. 

She’s come a long way since her days as a student in the School of Business. After graduating from Howard, Lofton started as an associate brand manager at the Gap, and has held positions at General Motors, Target and Levi Strauss & Co., in addition to her role at Under Armour. 

While being a woman in a male-dominated field is not easy, Lofton has discovered her own recipe for success. Rather than focus on the differences between herself and others, she has always sought to bridge the divide. 

Another key to her ascension on the corporate ladder has been her willingness to seek advice from others. 

“Ultimately, it’s about being determined, being goal-oriented and having mentors around you who can help you shape your career and make the right choices,” she said.

While at Howard, Lofton became a member of Delta Sigma Theta Sorority, Inc., and that experience helped her to understand the importance of having a network of women to offer support and encouragement. 

“The women who brought me through that organization are some of the strongest and most confident women who understand how important a network is for success,” she said. “I think my ability to understand the depth and the bravery of Black women started at Howard.” 

Howard Women are “the most confident and determined women that I’ve ever known,” Lofton said. 

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