Information about healthcare can come from many different sources, but which ones can you trust? That’s the high-stakes question addressed by cancer researcher Finie Hunter-Richardson (BS ’02, MPH ’05, PhD ’20).
Hunter-Richardson is an assistant professor and director of research in the Department of Community and Family Medicine at the Howard University College of Medicine. She was also one of the first awardees of the American Cancer Society’s Diversity in Cancer Research Program — a groundbreaking research partnership with the Howard University Cancer Center.
Hunter-Richardson’s research, still in its early stages, examines how different communities — particularly African Americans — identify credible information about cancer prevention, such as the latest guidelines on when to begin screenings.
“Misinformation can lead to delayed diagnoses and suboptimal treatment, especially among people of color,” Hunter-Richardson said. “It is crucial that we relay credible, evidence-based information so patients can make informed health decisions.”
The American Cancer Society’s funding is a game-changer for Howard University and for the future of cancer care, said Carla Williams, Ph.D., interim director of the Howard University Cancer Center.
“Our research at the Cancer Center isn’t just about keeping up with the latest developments—it’s about leading the way to real change,” Williams said. “By backing our early-stage researchers, the American Cancer Society empowers us to drive our mission—reducing cancer disparities and reaching our communities.”
Trusted information about screening and early detection is vital. Data continues to show that Black Americans experience higher rates of illness across various cancers — whether it’s breast, colon, prostate, or cervical—and when diagnosed, these cancers tend to be identified at more aggressive stages that are harder to treat and cure.
Hunter-Richardson’s research analyzes the influence of various sources — radio, the internet, family, and friends — and examines the role of traditionally trustworthy outlets such as healthcare providers and government websites. The findings so far indicate that for many African American communities, physicians are the most trusted source, though religious leaders also play a significant role. This has led Hunter-Richardson to promote community partnerships between doctors and churches so they can join forces to educate communities about cancer prevention.
Findings thus far have also shown how essential it is that providers stay current on screening guidelines and have related conversations with patients. Screening guidelines for major cancers have shifted significantly. For example, mammography now begins at age 40 instead of 50, and colon cancer screening is recommended to start at 45.
Hunter-Richardson explains, “We are noticing that people are being diagnosed with many of these cancers at earlier ages. These trends are prompting changes in screening guidelines. It is critical that physicians are aware of the updates to make appropriate screening recommendations. Providers can discuss family history and other risk factors while addressing any patient questions and concerns. If physicians aren’t making these screening recommendations, where are they getting their information from? How are they staying on top of the latest guidelines?”
Robust community engagement has always been a signature mission of the Howard University Cancer Center since its founding in 1972. As the only full-service cancer center on the campus of an HBCU, it provides comprehensive treatment services and trains the next generation of oncology professionals and cancer researchers.
The American Cancer Society’s research support has already proven to be an invaluable resource for early-stage researchers like Hunter-Richardson. The program’s funding, which extends through 2026, is designed to ensure that early-stage investigators can dedicate focused time to their work, and she is honored to be one of its awardees.
“Cancer disparities are a persistent reality,” Hunter-Richardson said. “We must ensure that every individual, regardless of their background, has access to credible information that guides them toward early detection and effective treatment.”
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