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Howard and Jordan Brand Sign 20-Year Partnership

Partnership launched this summer between the two institutions.

Jordan brand sneaker

Howard University and Nike’s Jordan Brand recently formed a historic 20-year partnership, aimed to elevate Howard’s athletic department, create recruitment opportunities, and increase influence of HBCUs on collegiate sports and global culture. The football team’s uniforms were unveiled on August 27.

In 2020, the Jordan Brand, along with basketball legend Michael Jordan, made a commitment to donate $100 million over 10 years to organizations dedicated to ensuring racial equality, social justice, and greater access to education.

This story appears in the Fall 2022 issue.
Article ID: 1116

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