“The viability of the business was at the forefront of my mind every waking moment. In the beginning we had five full-time employees, and I felt personally responsible for their livelihoods. The hurdle was convincing the public that it was safe to come to a clinic.
We had to change our marketing strategies and take advantage of all financial supports that were available to us, and we had to take drastic actions on costs.
Today we are seeing the results of pivoting our marketing to promote a safe environment, and slowly patients are starting to come in.”
Omololu Majekodunmi (M.S.O.T. ’12),
founder of Triumph Therapeutics, a pediatric outpatient therapy clinic.
Article ID: 311